Guest Post: Switching Between Lanes, by Stephanie Burgis
I think that every writer who’s ever read publishing advice online has probably come across at least one article on the importance of “branding.” Apparently, to be really smart, writers ought to be figuring out the one thing that they’re best at — or the one thing that connects the most with potential readers — and then sticking to it no matter what, so that fans will know exactly what they’ll get from every new novel by that author. I know I sound a little snarky in that description, but I’m actually not arguing with it as a strategy. I’m sure that it is a smart, practical way to build a successful career. Unfortunately, I’ve never been much good at sticking to my own lane. There are too many wonderful genres that I love as a reader, and I get frustrated whenever I try to shut out all but one of them in my writing life. Before I sold my first books, I published dozens of adult f/sf short stories, and I drafted full-length novels for both adults and kids. Then my first agent, back in 2005, took me on with an adult historical fantasy manuscript, and it felt like my first big step onto the publishing ladder. Aha! I’m almost there!
