Paul Weimer’s Month of Joy: Sometimes Image IS Everything
27 years ago, I remember seeing commercials for the Canon Rebel film camera, with tennis player Andre Agassi saying “Image is everything”. And since the Internet remembers and stores everything, that thirty-second commercial from 1990 is on Youtube. Go ahead, watch it. At the time, I thought “Well, that’s dumb. Photography is dumb. Image is not everything, substance is. How shallow, how banal.” Heck, I didn’t even know what an SLR (Single Lens Reflex) camera was. Cameras could…change lenses? Who knew?
