Business Time: Direct-to-Consumer sales
Recently, HarperCollins announced that they’ve re-launched their site with a complete Direct-to-Consumer (DTC) store, selling physical and ebooks. Direct-to-Consumer sales are, for many companies, a great way to deal with disintermediation, that being, a disruption of the standard distribution chain. Companies like Amazon practice disintermediation, selling direct as retailers without needing field representatives and by surpassing/superceeding physical retail.
Business Time – Many Paths up the Mountain
This last weekend, I was at BaltiCon in Hunt Valley, MD. I had the pleasure of being on a number of business/business of writing panels, and I noticed something very cool that I wanted to loop back around to talk about. In one of the panels, I was the only traditionally-published author out of a group of five, but there was no animosity, no rancor, no posturing. It was five creatives who had all taken different paths to getting their work out into the world. It is my hope that we’re at a place where writers and creators looking to work in the SF/F prose field can approach the business with open eyes and a sense of freedom — of possibility. There are many paths up the mountain, and as many ways of having a career as there are authors (and considering how some authors reboot their careers, there may be more ways than there are creators). It’s not just Traditional and indie/self-publishing — there are a hundred gradations and combinations. Here are just a few:
Business Time: Self-publishing vendors and ‘royalties’
One of my pet peeves as a publishing professional: the author’s 70% share on KDP is not a ‘royalty.’ It’s the author-publisher’s share. Royalties are paid when rights are taken by a publisher and that content is then sold through vendors. KDP isn’t licensing rights and creating an end-product to sell, it’s just selling end-product. The use of the term ‘royalty’ muddles the reality of the relationship between an author and the vendor. Self-publishing is a solid path to publication now, but let’s be clear what KDP, Nook Press and other vendors are: vendors. When you’re a publisher, you come to terms with vendors – how they’ll sell your product, what discount they get (which then informs their margin), whether they can return the product, and so on. Signing a KDP/Nook Press/etc. deal is signing with a vendor. The thing is that KDP and other vendors that court self-publishers hold a vast amount of power compared to individual small business of self-publishers, so those vendors feel empowered to dictate terms, and are unlikely to negotiate those terms. These vendors depend on volume of sales across a range of agreements rather than on securing a distribution agreement with any specific author (though I imagine they might care more about signing up each new Hugh Howey or Sylvia Day book, or the like).
Business Time – Mike’s 10 Rules for Getting the Most Out of a Convention as a Writer
Attending a convention as a writer can be a ton of fun, but it’s also work. You’re putting on your public face, asserting yourself as a working professional, and forging connections that could become an incredible asset in the short, medium, and/or long-term.
Here are some general pieces of advice for professional development and self-care at conventions:
