Business Time: Ebooks are here to stay. Now what?
Hello, my business-savvy Skiffy and Fanty folk. Continuing on the thread of talking about the business side of publishing, I wanted to spend today talking about digital distribution, both generally and more specifically. Ebooks are really new as far as the publishing business is concerned. They’ve been around longer than they’ve been important, and now that they’re important, things have been changing very quickly. Ebooks have gone from 19% of Unit Sales in Science Fiction in 2010 to around 43% by latest reports (my ‘now’ data is from early 2013). And these days, we don’t just read ebooks on e-ink readers or on our computers. We have tablets and mobile phones. I still prefer to read physical books when I can, but I’ve gotten great use out of my e-ink reader, thanks to the fact that it doesn’t contribute as much to eye strain (I spend a *lot* of time looking at glowing screens). Oyster is a ebook service that’s trying to apply the Netflix model to books. For a monthly subscription rate of $9.95, members can read an unlimited selection of the ebooks Oyster has in their library on iPhone and iPad. The selection is currently limited, but only in the way that Netflix’s selection was limited when it
