Business Time: Direct-to-Consumer sales
Recently, HarperCollins announced that they’ve re-launched their site with a complete Direct-to-Consumer (DTC) store, selling physical and ebooks. Direct-to-Consumer sales are, for many companies, a great way to deal with disintermediation, that being, a disruption of the standard distribution chain. Companies like Amazon practice disintermediation, selling direct as retailers without needing field representatives and by surpassing/superceeding physical retail.
